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RSW Living Magazine

Prima Luce - Beautiful Waterfront Living Minutes From Downtown Fort Myers

Aug 24, 2021 05:49AM ● By Jessica Wagner

Photo Courtesy of Prima Luce

Prima Luce LLC is a luxurious, completely customizable living experience. With amenities resembling those of a resort, as well as the incredible views from every condo, this is the ultimate waterfront living you’ll want to be a part of in Southwest Florida.

Not only does Prima Luce have everything you’re looking for in a stress-free home, but it is situated just steps away from Downtown Fort Myers. The wonderful small-town feel is minutes from your future front door. Plus, prices start in the $300s, making it a more affordable option for many.

We were able to catch up with Prima Luce’s Developer, Robert MacFarlane, to chat about how they came to be, what their vision was, and so much more!

What is Prima Luce? How would you describe it to a friend? 

Prima Luce is a two-tower, 220-residence, high-rise waterfront condominium in the historic River District of Downtown Fort Myers, Florida, featuring resort-inspired amenities and nine customizable floor plans, with stunning views of the Caloosahatchee River from EVERY residence.

When and why did you start the business?

With more than fifty years of experience in more than $2 Billion worth of real estate transactions, development, construction, and renovations across the United States of America, we are well-recognized for our contribution in jump-starting the revitalization of Downtown Fort Myers in the early 2000s. Prima Luce on the Waterfront’s two towers will mark our fifth and sixth high-rises in Downtown Fort Myers on the Caloosahatchee, preceded by the completion of new condominium communities at the Beau Rivage, St. Tropez, and Riviera on First Street, and the re-development of a former Sheraton hotel on Edwards Drive into an independent living 55+ community (Campo Felice).

What's something people usually assume about the condos? What do people usually assume that's incorrect?

Many assume that they simply can’t afford to live in a beautiful waterfront high-rise; but Prima Luce offers a range of options, but the cost is hundreds of thousands - and in some cases MILLIONS - of dollars LESS than similar residences located in more expensive waterfront areas, such as Naples, Sarasota, and Miami. Studios start in the $300,000s, with prices on upper floor units averaging $600-$800 thousand.

What is your personal favorite aspect of the group and your mission?

Waterfront living doesn’t have to cost millions and millions of dollars, and we’re proud to be offering high-quality homes with resort-type amenities and spectacular views that are more financially accessible to a wider range of buyers. 

Are you involved with, or do you support any local nonprofits, community organizations, or causes? 

Because the Prima Luce sales center is located in Downtown Fort Myers, the Prima Luce team loves to participate in Downtown events – like the monthly Art Walks and Music Walks, popular annual events, and the day-to-day activities of downtown. We love being in the middle of all the exciting happenings – just like our condo buyers, who want to live at Prima Luce and be a part of the Downtown Fort Myers lifestyle and community.

Why did you choose to be in Fort Myers?

The location of Prima Luce is a natural continuation of our previous developments, and it will continue to enhance and improve the lives of people and businesses throughout the Fort Myers area.

What is the importance of the Fort Myers community to you?

We are proud to be a part of the Fort Myers community and its continued growth. Downtown Fort Myers is a place unlike any other – where small-town charm meets big-city excitement – and Prima Luce will be a condominium community like no other.

Do you have any upcoming events, specials, or new products/services that people should know about?

We invite people to come down and see what Downtown Fort Myers is all about – the food, the shopping, the events, the entertainment, the arts, the water…there is something for everyone! And if this lifestyle is for you, consider Prima Luce on the Waterfront as your future Fort Myers, Florida home!

Anything else you'd like to add? Anything else we should know about you or the business & activities?

Prima Luce's website to learn more about the community and downtown Fort Myers, browse floor plans, watch tour videos, and read updates on the blog. Connect with Prima Luce on FacebookInstagramTwitter, and Vimeo.